Lesson 29: Follow-Up Systems | Buyer Communication Strategy

Goal: When buyers reach out, your goal is to reply fast, give clear next steps, and keep momentum alive. Below are copy-ready templates you can use for the most common situations:

1. Marketplace Leads (don't know the address)

Quick filter reply to "Is this available?":

Yes.

Full reply after they respond asking for more details:

Hello! The address is <Address>. Feel free to stop by anytime to see it, just message me when you're on the way so that I know it's somebody with permission on the cameras. My number is <Phone> if you have any questions. Thank you!

👉 Pro Tip: I like to mention cameras—even if none are installed—since there are plenty of affordable off-grid hunting camera options available. It helps discourage troublemakers from visiting, especially because we don't do in-person showings for lots under $100K. We've never had an issue before, and maybe that kind of messaging is part of the reason why.

2. Zillow/MLS Leads (they usually know the address)

Text after getting their online inquiry:

Hi John, I got your inquiry through Zillow about my property at 123 Main Street in Avon Park. When would you like to come take a look at it? If you have any questions, feel free to text back or call me at 555.555.6655.

Text after they confirm they want to come see it:

Great! The full address is <Address>. Feel free to stop by anytime to see it, just message me when you're on the way so I know it's somebody with permission on the cameras. Thank you!

3. "Do you offer owner financing?" (You don't, but you have a lender)

I'm not offering owner financing personally, but I work with a lender who can finance this property. He's able to help buyers who may not typically qualify, as long as you can put 30% down. If you'd like, I can send you his contact details so you can get started.

If yes:

Sounds good! Here are his contact details:
Ask for: <Name>
Phone: <Phone>
Email: <Email>
Address: <Address>

If he doesn't pick up right away, leave a voicemail so he can return your call as he's often busy assisting other clients. Once you've spoken with him and if you're comfortable with the terms, we can move forward and get the property under contract.

4. Agents/Realtors Reaching Out

If you're open to working with buyer's agents, meaning offering a commission to the buyer's side, here's a message you can use: (Recommended)

Hi [Agent Name],

Thanks for reaching out! I'm offering a 2.5% commission to buyer's agents. The full address is <Address>. You're welcome to stop by anytime, just send me a quick message when you're on the way so I know it's someone with permission on the cameras.

Thank you!

5. Price Drop / Contract Fell Through / New Improvement

Price change:

Hi [Name], just an update on the [ACRES] acres in [LOCATION] you asked about at [ADDRESS]. The price has been reduced from $[OLD PRICE] down to $[NEW PRICE]. I am letting everyone who showed interest know so we expect it to be under contract again soon. Want to come take a look?

Contract fell through:

Hi [Name], the [ACRES] acres in [LOCATION] at [ADDRESS] you reached out about is available again. The last buyer could not come up with the funds so we had to cancel and now it is back on the market. I am letting everyone who was interested know so we expect it to be under contract again soon. Want to come see it?

New improvement:

Hi [Name], exciting update on the [ACRES] acres in [LOCATION] at [ADDRESS]. We just [CUT A WALKING TRAIL / ADDED DRIVE PAD / etc.]! You can now walk the full property more easily and see exactly what could be yours. I am letting everyone who was interested know so we expect it to be under contract again soon. Want to come take a look this week?

💡 Key Strategy: We always respond from a place of strength. Even if the real reason a buyer backed out was something small like changing their mind, we present it as "they could not come up with the funds." That way we avoid planting doubt about the property itself and instead reinforce confidence, scarcity and excitement for the next buyer.

⚡ AI Tools Bonus: Lead Response Builder

Run this through ChatGPT

• Use Case

Build custom replies when a buyer's message doesn't fit the scripts provided. Paste their inquiry + property details and get a short, confident, professional reply that follows the proven land-selling style — plus a private note telling you what assumptions were made.

• Prompt

You are my Land Lead Response Builder.

RULES:

Always reply fast, clear, and under 4 sentences.
Be professional but friendly
Don't over-explain. Keep answers simple, strong, and momentum-driven.
Always end with a next step (visit, directions, or start agreement).
Frame positively — present challenges as normal/common or already factored into price.
If info is unknown, make the safest assumption for the buyer-facing reply and also give me (the seller) a private note with what you assumed so I can check before sending.

INPUTS:

Buyer message: "[Add Here]"
Property snapshot: [Add here: county, acres, zoning, APN, access type, utilities, flood status, taxes, HOA, improvements/updates]
Notes: [Add here anything not to promise — e.g., "no financing," "survey not done," "don't mention inspection period"]

YOUR TASK:

Buyer-facing reply: short, confident, momentum-focused, ends with action.
Alternative version: same info, slightly different tone.
Seller note: list assumptions used (e.g., "Assumed power at street based on listing — confirm before sending").

Lesson 29 of 37